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In support of the university’s strategic plan, the communications content manager oversees the engaging delivery of all written and digital content purposed to convey strategic messaging. This role ensures brand cohesiveness via consistent voice, tone and messaging style. This position is a key contributor to both external and internal communications.
Essential Job Functions and Performance Indicators
The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Job Responsibilities and Execution
Serves as the institutional expert on Lindenwood voice for all written and digital communication
Drafts original communication for website content, magazine articles, press outreach and marketing initiatives
Copyedits all produced content including university-wide reports, email communication, magazine articles and media buys
Maintains responsibility for Lindenwood’s brand and communication across all communication channels
Executes internal and external communication initiatives as guided by communications director, supporting project management and constituent requests
Works with campus partners to share targeted communication messages through relevant channels, and to appropriate audiences
Identifies and executes industry best practices for higher education communication in alignment with brand perception study data
Brainstorms new and creative growth strategies for storytelling and increasing reach
Supports the mission of the university and serves as an ambassador of the Q2 culture of service excellence
Models, supports and holds others accountable to the university’s values – excellence, dedication, integrity, creativity and teamwork
Communication, Teamwork and Collaboration
Develops brand guideline materials as well as provides writing seminars and training for faculty and staff
Participates on university committees as needed to foster brand consistency and cohesiveness
Collaborates with and frequently leads internal teams tasked with key projects, including university communications and project management support
Maintains a thorough knowledge of university crisis communication procedures and systems
Job may require other duties as assigned.
Required Qualifications – An equivalent combination of education, training and experience will be considered. Additional requirements may be designated by position.
Bachelor’s degree in English, communications, public relations, journalism or related field
Minimum of 2 years’ experience in copyediting, writing, communication management, corporate communications or digital communications
Master’s degree preferred
Knowledge, Skills and Abilities – May be representative, but not all inclusive, of the knowledge, skills and abilities necessary to perform this job competently.
Demonstrated ability to work effectively with individuals from diverse communities and cultures
Proficiency in AP Style
Experience in interviewing
Experience in writing and editing human interest stories
Excellent written, verbal and interpersonal communication skills
Ability to establish and maintain effective relationships with students, faculty, staff, alumni and community
Highly organized with ability to multi-task
Excellent project management and problem-solving skills
Ability to use good judgment and think critically
Work Environment – Environmental or atmospheric conditions commonly associated with the performance of this job’s functions.
General office setting
Occasional night and weekend work
Physical Abilities – The physical demands described below are representative of those that must be met by an employee to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Ability to work effectively at a computer for up to eight hours daily
Ability to sit for extended periods of time
Regular attendance is a necessary and essential function
Adequately mobile to welcome media partners and give tours of campus grounds, buildings and facilities as needed
Equal Opportunity Employer
Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.
Lindenwood University, often referred to as Lindenwood or LU, is a private, coeducational, liberal arts university located in St. Charles, Missouri. Founded in 1827 by George Sibley and Mary Easton Sibley, it is the second oldest higher-education institution west of the Mississippi River and since 1990 the fastest growing university in the Midwest. The University offers more than 120 undergraduate and graduate degree programs to more than 16,000 students a year through values-centered programs that lead to development of the whole person. Lindenwood is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.