Job Title:  Manager, Social Media

Division:  Advancement and Communications

Evaluation Group:  Staff

FLSA Status:  Exempt

Starting Salary: $49,433.00+

Compensation offers are evaluated based on a combination of education, experience, qualifications, and other pertinent factors such as internal equity.

Reports To:  Director, Communications

Positions Supervised:  N/A

In support of the university’s strategic plan, the social media manager oversees execution of innovative content to engage audiences and ensures consistent delivery of strategic messaging. This role is responsible for creating, coordinating, executing and overseeing social media campaigns in addition to content generation and channel monitoring. This position is a key contributor to both external and internal communications.

The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Job Responsibilities and Execution

• Develops and manages Lindenwood’s social media communication strategies in coordination with various departments and university strategic initiatives
• Maintains responsibility for Lindenwood’s brand and communication across social media and digital platforms
• Monitors all social media platforms for appropriate content and executes updates as needed
• Develops and maintains a comprehensive and proactive social media use policy and agreement database utilized by all employees and approved social media platform administrators
• Identifies and evaluates emerging technologies and industry best practices
• Brainstorms new and creative strategies for fueling social engagement and increasing reach
• Executes internal communication initiatives including, but not limited to, employee newsletters and large-scale email communications
• Develops benchmarks for assessing social media campaign success, and regularly analyzes, reviews and reports on strategies

Service Excellence

• Supports the mission of the university and serves as an ambassador of the Q2 culture of service excellence
• Models, supports and holds others accountable to the university’s values – excellence, dedication, integrity, creativity and teamwork
• Prioritizes service recovery in the event of negative comments or responses to align with Q2 culture of excellence

Communication, Teamwork and Collaboration

• Develops training materials as well as provides social media coaching and training for faculty and staff
• Responds to all inquiries and direct messages on behalf of the university
• Oversees campus-wide social media advisory committee formed to make recommendations and provide strategic guidance for secondary social media channels
• Collaborates with and frequently leads internal teams tasked with key projects, including digital initiative and project management support and engagement initiatives for special events

Job may require other duties as assigned.

Required Qualifications – An equivalent combination of education, training and experience will be considered. Additional requirements may be designated by position.

• Bachelor’s degree in communications, public relations, digital communications, marketing or related field
• Minimum of 3 years’ experience in social media management or digital communications
• Master’s degree preferred

Knowledge, Skills and Abilities – May be representative, but not all inclusive, of the knowledge, skills and abilities necessary to perform this job competently.

• Demonstrated ability to work effectively with individuals from diverse communities and cultures
• Highly creative
• Experience in identifying key trends and delivering social media content that is timely, relevant and on-brand
• Excellent written, verbal and interpersonal communication skills
• Ability to establish and maintain effective relationships with students, faculty, staff, alumni and community and media partners
• Highly organized with ability to multi-task
• Excellent project management and problem-solving skills
• Ability to use good judgment and think critically

Work Environment – Environmental or atmospheric conditions commonly associated with the performance of this job’s functions.  

• General office setting
• Occasional night and weekend work

Physical Abilities – The physical demands described below are representative of those that must be met by an employee to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to work effectively at a computer for up to eight hours daily
• Ability to sit for extended periods of time
• Regular attendance is a necessary and essential function
• Adequately mobile to welcome media partners and give tours of campus grounds, buildings and facilities as needed

Equal Opportunity Employer

Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees.  Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.